Unlike other mass produced cold coffee drinks, Blue Bottle’s new grocery store variety of its New Orleans cold brew will taste like it came straight from the local coffee shop and be sold in an adorable milk carton, according to its CEO.

Most canned coffee ranges from “horrible to terrible” because it’s created in an industrial process like canned chili, Blue Bottle CEO James Freeman explained at Fast Company’s Innovation Uncensored event, with one of the white and blue cartons sitting on the table in front of him.

Blue Bottle Coffee
Blue Bottle Coffee on Fast Company

Categories Products

Tags Blue Bottle iced coffee