ful is a useful and universal language of symbols for food products.
Why use ful?
- ful is a simple visual system.
- With ful, you’ll never have to read the entire label to know the basic information.
- With ful, you have access to the basic information much faster.
Answering the questions:
- What kind of diet is it? [Diet]
- How to store, prepare, and use? [Use]
- Can I eat it? [Warnings]
Why create ful?
- To have the basic information quickly, anywhere in the world.
- To create a more homogeneous design.
- To solve some of the basic problems with the old designs.
- To accelerate the process of consumer choice.
- To provide as much information as possible in the least possible space.
Are you sick of reading long food labels and you want to change it? Together we will solve it.
• Specimen •
ful will be on sale at myfonts.com (the most visited international website about typography).
Diogo Trindade • Graphic & Type Designer
Founder of S P I C I O [Form Space] • Foundry & Design Studio (Coming Soon)